Prior to 2008, I had always worked webinars live. I loved presenting. I still do. Then I started trying automated webinars.
When I started with automated webinars… I was a failure… When doing live webinars, I would convert like crazy. But automated I bombed.
I kept tweaking and testing… nothing was working. I was so frustrated I couldn’t make the automated webinars work.
I would start to deliver the webinar live again and the sales would increase… I would re-record the automated webinar and the conversions would drop again. I was beyond frustrated.
My wife said I could not give up. The whole reason for the automated webinars was to spend more time with the family and she had 100% faith that I could figure it out.
She said to pretend that I was Riddick (our son who was learning to walk at the time). She said start over from the beginning. Then take simple baby steps each day to improve.
I went back to square zero and analyzed why live webinars worked for me but the automated was not. I spent all my time on creating a new presentation style, based on my live presentation style.
Slowly the conversion rates increased. With each evolution of the automated webinar I started dialing in more and more success.
After several months of tweaking, my automated webinars overtook the conversion rate of my live webinars.
And not only that, but now I was running the automated webinars 16 times a day… in the past it was five times a week… So literally, in 2 days I would generate as many conversions as I would in a month with a live webinar… and I was spending less time doing it because it was all automated.
All of a sudden, I saw the future and it was automated webinars! I’m happy to say it’s turned out even more amazing than I could have predicted! And with that came the understanding of the real issue going on when people failed with automated webinars...